The attainment of full health potential may be possible for all, through health education and health promotion. At all times, the concepts of normalisation, self determination, participation, motivation and, at such times when assistance is needed, coordination of services should be borne in mind. From womb to tomb, lifestyles can be shaped in a way that is more conducive to health. The basic messages will be the same worldwide but require to be tailored to the different needs and conditions appertaining to individuals as they become elderly.