For species of conservation concern, ecologists often need to estimate potential population growth rates with minimal life history data. We use a survivorship database for captive mammals to show that, although survivorship scale (i.e., longevity) varies widely across mammals, survivorship shape (i.e., the age-specific pattern of mortality once survivorship has been scaled to maximum longevity) varies little. Consequently, reasonable estimates of population growth rate can be achieved for diverse taxa using a model of survivorship shape along with an estimate of longevity. In addition, we find that the parameters of survivorship shape are related to taxonomic group, a fact that may be used to further improve estimates of survivorship when full life history data are unavailable. Finally, we compare survivorship shape in captive and wild populations of the same species and find higher adult survivorship in captive populations but no corresponding increase in juvenile survivorship. These differences likely reflect a convolution of true differences in captive vs. wild survivorship and the difficulty of observing juvenile mortality in field studies.