Long-range sex pheromones have been demonstrated for several cerambycid beetle species. Our field study on the mating behavior of Zorion guttigerum, on the basis of its temporal and spatial distributions on mating and feeding sites (flowers), and longevity, however, suggests that such pheromones are not used by this species. Plant characteristics rather than long-range sex pheromones may play an important role in bringing both sexes together. Adult activities on flowers occur exclusively during the day with two peaks, one around midday and the other in the late afternoon. Overall operational sex ratio is male-biased ( approximately 1 female symbol:1.5 male symbol) but it becomes very highly male-biased ( approximately 1 female symbol:9 male symbol) when mating and feeding activities decrease to the minimum in mid-afternoon, suggesting that females leave flowers to oviposit during that period of time. For cerambycid species whose females oviposit alone, and in which mating and oviposition occur on different plants or different plant parts, the operational sex ratio appears to vary significantly over time on the mating sites. The number and duration of pair-bondings also vary over time for Z. guttigerum. Fewer and shorter pair-bondings in the morning may suggest a strong sexual selection process. After approximately 2 h of selection, both sexes tend to engage in longer pair-bondings and mate more times before females leave the mating sites in mid-afternoon. Details of the mating behavior are described here.