I appeal to the government to systematically regulate the control of retail chains that regularly cheat with discounts and mislead the consumer, the penalties should be a % of gross turnover, as in other countries, because retail chains in Slovenia too often artificially increase prices by 100% and then reduce them by 30%-50%. In this way, they mislead or cheat the consumer, most often those who are least well-off. Since this is dirt, sleaze and deception of consumers, of the people, high fines should also be introduced as a percentage of gross turnover, and criminal liability should be imposed on all those involved, not just on the director.